On Super Bowl Sunday, Biden Takes On Snack Makers Over ‘Shrinkflation’
President hits social media in consumer protection pitch
President Biden struck a note of consumer protection ahead of the Super Bowl Sunday, coming out against one of Corporate America’s most recent strategies to boost profits, known as “shrinkflation.”
The phenomenon has taken off in recent years, which is the process of companies shrinking items in size or quantity — or even sometimes reformulating or reducing quality — while their prices remain the same.
Shrinkflation has become an insidious hit on the pocketbooks of American consumers, and Biden took to social media ahead of one of the biggest snack-centric events in American life — the Super Bowl — to bemoan the practice.
The president was taped in the White House theater, talking casually besides a selection of popular snack foods.
“It's Super Bowl Sunday. If you're anything like me, you like to be surrounded by a snack or two while watching the big game,” Biden said. “You know, when buying snacks for the game, you might have noticed one thing: sports drinks bottles are smaller, bag of chips, his fewer chips, but they're still charging them just as much.
“As an ice cream lover, what makes me the most angry is that ice cream cartons have actually shrunk in size, but not in a price. I’ve had enough of what they call ‘shrinkflation,’” he added. “It’s a rip-off. Some companies are trying to pull a fast one by shrinking the products little by little and hoping you won’t notice. Gimme a break.
“The American public is tired of being played for suckers. I'm calling on companies to put a stop to this. Let's make sure businesses do the right thing now!"
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